So take a break, and enjoy A MineThatData Minute (click here to go through to the website to view the video if you're viewing via RSS or Email):
January 14, 2013
A MineThatData Minute
We're going to try something a bit different. It's Tuesday. Your co-workers are at the NRF conference learning how omnichannel will transform their lives, even though there is no proof whatsoever that an integrated experience across channels causes sales increases on an annual basis.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...