October 10, 2012

Your Opinion Wanted: Attribution

Please use the comments section to offer your opinion as to how to attribute this order properly --- I am not judging whether any answer is right or wrong --- I am simply seeking opinions:
  1. Customer receives a catalog on October 1.
  2. Customer receives email campaign on October 2.
  3. Customer receives email campaign on October 4.
  4. Customer visits site on October 5 via paid search, branded term.
  5. Customer visits your mobile website on an iPad on October 6 via affiliate website, purchases item featured in October 1 catalog, uses free shipping promo code from affiliate website.
Describe the thought process you go through to make your attribution guess.  This is really what I am looking for --- your thought process.  So please provide that to our readers in the comments section, thanks.

The Math Behind Bifurcated Customers Who Have "Moved On" From Catalogs

Yesterday we talked about a classic, outstanding catalog customer ... and how that customer needed MORE mailings on an annual basis. ...