A couple of changes to my travel itinerary yield a rare opportunity ... an open slot on my travel calendar!!
If you are in Vermont, New Hampshire, Massachusetts, Connecticut, or maybe even Southern Maine, why not take advantage of a free opportunity to discuss your business with me? I'm offering a free session from 1:00pm to 3:30pm on June 27, at your office.
This offer is first-come, first-served, so act immediately. Contact me by email ... click here now!
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Using Discounts To Influence Customer Behavior
The biggest marketing challenge I get to see is this ... Merchandise Productivity isn't acceptable. Marketing is blamed for the ...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...