Use the comments section below to share your thoughts ... do you support the concept of customers and prospects with a bevy of "Digital Friends" being offered lower prices than folks who haven't mined their social media for gold?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Playing Detective
This is way back in 2016. The Private Equity firm wanted to buy a catalog brand. Their initial review of the data showed that the brand ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...
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