Use the comments section below to share your thoughts ... do you support the concept of customers and prospects with a bevy of "Digital Friends" being offered lower prices than folks who haven't mined their social media for gold?
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First-Time Buyers
Show of hands ... how many of you measure how likely a first-time buyer is to purchase for a second time, by month? How many of you produce ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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