March 12, 2012

Mobile Phone Number

It isn't hard to do, and it make "business intelligence" sense.

Next time a customer orders, online, via a call center, or in-store, ask the customer if s/he is willing to provide a mobile phone number.

From a modeling standpoint, the attribute tells you that the customer is probably "less interested" in old-school marketing (print, catalogs).  Instead of the customer being pelted with eighteen catalogs a year, you tone it down to five or six, saving a ton of money in the process.

Customers who volunteer a mobile phone number are more likely to generate demand "organically", i.e. without the aid of catalog marketing.  The customer is more likely to fall into "Jennifer" or "Jasmine" categorizations.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Retail

Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...