Lululemon

Please spend three minutes reading this article about Lululemon (click here for the article).


Study questions:

1. Name at least three best practices that Lululemon violates.
2. Describe the reasons why your business could not replicate the success of Lululemon.
3. For each reason in #2 above, label the reason as an excuse, a hypothesis, or fact.  If the reason is a fact, supply data that proves the reason to be a fact.
4. This business could not possibly be aligned more closely with Jennifer than any other business.  Do you think there are dynamics at play at Lululemon that only work with Jennifer, or could the concepts be applied to brands appealing to Judy or Jasmine?
5. Management places a disproportionate emphasis on merchandise, scarcity, and in-person listening.  How do these concepts apply to your business?