January 26, 2012

Most Popular Series Of The Past Year: Judy, Jennifer, Jasmine

You like Judy, Jennifer, and Jasmine!

Readership is up 40% this week, and clicks through links in the articles are at an all-time high.

We get a lot of conflicting information, don't we?  We're told that if we aren't fully fluent in mobile marketing, we'll become irrelevant.  Well, if our customer is Judy, mobile marketing is largely irrelevant!!

Email marketers tell us to focus on relevant content.  Well, for Jasmine, that might be everyday low prices.  For Jennifer, that might be 20% off plus free shipping, so long as the competition doesn't offer a better deal.  Judy just wants the catalog in the mail box.

Social media experts demand that you have a conversation.  Judy doesn't want a conversation, she wants to be on Facebook to see her grandchild!

In other words, it is important to know who your customer is!  Channels are irrelevant, to be honest, they are the means by which different customers with different interests express themselves.

Given the popularity of the series, you're going to continue to hear about Judy, Jennifer, and Jasmine.  When you are ready to have me analyze your customer base, contact me!

Before I leave you, why not take a brief quiz?  Match the persona (Judy, Jennifer, Jasmine) to each brand below.  Once you ace this quiz, think about each business from a marketing standpoint.  How does social, mobile, classic e-commerce, and offline marketing impact Judy, Jennifer, and Jasmine at each company?  What would your strategy be for each tactic?

  1. Patagonia.com
  2. MilesKimball.com
  3. Bluefly.com

1 comment:

  1. I think Jasmine is one of the best..:) I really like the way you expressed!
    sourcing from china


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