Pay close attention to search activity, especially among existing customers.
When your business is about to enter the death spiral, customers lose confidence.
And when customers lose confidence, they head to Google to compare prices, to compare brands.
Carefully analyze the percentage of search orders that come from existing customers. If this percentage is increasing, and your new customer counts are within 10% of last year, it is time to hold a meeting.
Pay attention to non-branded terms ... you don't want a high percentage of these terms being purchased by existing customers, this means that your customers don't even understand your merchandise assortment.
Pay attention to branded terms ... if the percentage skews higher and higher among existing customers, it means that customers are losing confidence in your brand.
Use search as a signal ... a signal that your business may be entering the death spiral.
Over the past 2-3 weeks, we've talked about a company and the new customers the company acquires. It turns out that the company largely ...
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
There's a fraction of the population who says "nobody wants to work". Well, don't tell that to this guy, who manned a busy...