In the old days of the National Basketball Association, you got three free throws to make two shots.
We need to pay attention to this type of trend.
It is better to mail three 80 page catalogs than it is to mail two 128 page catalogs.
It is better to acquire three online customers at $10 future profit per customer than it is to acquire two 55+ rural shoppers via print at $14 future profit per customer (heck, it is better to do both!).
It is better to send three email campaigns per week to your most loyal email subscribers than it is to mail two email campaigns per week to everybody.
Think about the ways you can maximize three smaller events over two bigger events.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Calculating Merchandise Residual Value
Let's work through a very simple example of Merchandise Residual Value. Let's pretend you have five customers and three items that t...

-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.