In the old days of the National Basketball Association, you got three free throws to make two shots.
We need to pay attention to this type of trend.
It is better to mail three 80 page catalogs than it is to mail two 128 page catalogs.
It is better to acquire three online customers at $10 future profit per customer than it is to acquire two 55+ rural shoppers via print at $14 future profit per customer (heck, it is better to do both!).
It is better to send three email campaigns per week to your most loyal email subscribers than it is to mail two email campaigns per week to everybody.
Think about the ways you can maximize three smaller events over two bigger events.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Impossible Inflection Points
Last week I ate at multiple one-star MICHELIN restaurants. That's what makes vacations fun! Now, a one-star MICHELIN restaurant can offe...

-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...
-
When introducing the concept of Marketing Budget Experiments ( click here for pricing details ), I shared thoughts on payback windows. If yo...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.