The Job Description

You're trying to hire somebody to do analytical work at your company.

A candidate is comparing job descriptions.

Which of the following job descriptions might be more appealing to the prospective candidate?

Description #1:

• 3-5 years experience.
• Analyze email, search, and catalog campaigns.
• Partner with marketing and finance to make ROI-based decisions.
• Help implement results with existing stakeholders.
• Knowledge of SQL, SAS, Excel Macros.
• Lean environment requiring a self-starter who manages multiple projects simultaneously.
• Competitive salary and benefits.

Description #2:

• 3-5 years experience.
• Analyze social media campaigns across mobile platforms.
• Create a framework to measure ROI.
• Evangelize results across the organization.
• Determine the tools necessary to scale big data across the enterprise.
• Bootstrapping environment provides analyst opportunities to participate in diverse projects.
• Starting salary can be increased by up to 30% within twelve months depending upon contribution to profitability.

Which job description is likely to be more appealing to the aspiring candidate?

Might it be time to rethink the approach to hiring talent?