June 30, 2011

Kevin Hillstrom on YouTube: A Presentation At A Recent Listrak Event

Here's a brief presentation I gave at a recent Listrak event ... give it a view if you want to hear a few comments about modern email marketing and segmentation.
At the end of the presentation, you'll see a brief panel discussion with venerable experts Anne Holland (WhichTestWon) and Sucharita Mulpuru (Forrester).

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...