Here's a brief presentation I gave at a recent Listrak event ... give it a view if you want to hear a few comments about modern email marketing and segmentation.
At the end of the presentation, you'll see a brief panel discussion with venerable experts Anne Holland (WhichTestWon) and Sucharita Mulpuru (Forrester).
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Negative Inflection Points
You need to get gas ... tank is low and time is short. So you pull up to the pump, and are greeted with this little gem. In your customer da...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...
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When introducing the concept of Marketing Budget Experiments ( click here for pricing details ), I shared thoughts on payback windows. If yo...
I like the half-life analogy in your speech. Your views E-mail marketing holds true for me, and trust me, I can relate to that. I've bought a microwave an e-mail lead me to, and being satisfied, have recognized the brand and remained loyal to it.
ReplyDeleteSir, that's a powerful presentation. Good slideshow and examples for me to ponder on. These things are important and people too, by your great example, should know the advantages of presentation skills training if they can't acquire it on their own efforts. Thanks for sharing.