Here's a brief presentation I gave at a recent Listrak event ... give it a view if you want to hear a few comments about modern email marketing and segmentation.
At the end of the presentation, you'll see a brief panel discussion with venerable experts Anne Holland (WhichTestWon) and Sucharita Mulpuru (Forrester).
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Customer Development: Price Increases and Items per Order
Recall the first two quantified relationships. What does the relationship look like for Price vs. Items per Order. As prices increase, custo...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
I like the half-life analogy in your speech. Your views E-mail marketing holds true for me, and trust me, I can relate to that. I've bought a microwave an e-mail lead me to, and being satisfied, have recognized the brand and remained loyal to it.
ReplyDeleteSir, that's a powerful presentation. Good slideshow and examples for me to ponder on. These things are important and people too, by your great example, should know the advantages of presentation skills training if they can't acquire it on their own efforts. Thanks for sharing.