Here's a brief presentation I gave at a recent Listrak event ... give it a view if you want to hear a few comments about modern email marketing and segmentation.
At the end of the presentation, you'll see a brief panel discussion with venerable experts Anne Holland (WhichTestWon) and Sucharita Mulpuru (Forrester).
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Restoration Hardware Source Books
Let's look at a quote from the 10-K at Restoration Hardware (you read 10-K statements from publicly traded companies ... right ... righ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence...
I like the half-life analogy in your speech. Your views E-mail marketing holds true for me, and trust me, I can relate to that. I've bought a microwave an e-mail lead me to, and being satisfied, have recognized the brand and remained loyal to it.
ReplyDeleteSir, that's a powerful presentation. Good slideshow and examples for me to ponder on. These things are important and people too, by your great example, should know the advantages of presentation skills training if they can't acquire it on their own efforts. Thanks for sharing.