January 04, 2011

Vera Bradley: Is Something Like This Worth Testing?

Check out the blog (click here).

Check out the video.



Now, you tell me, what is more effective ... simple, zippy videos with real human beings, or 1973-style copy and static product images? 

I know, I know, there's a zillion reasons why a blog/video combo with an employee star won't work.


Might there be one reason why it is worth testing?

Progressive

As best I can tell, Progressive (yes, the company that has all of those commercials with "Flo") generates $25 billion in annual r...