January 04, 2011

Vera Bradley: Is Something Like This Worth Testing?

Check out the blog (click here).

Check out the video.



Now, you tell me, what is more effective ... simple, zippy videos with real human beings, or 1973-style copy and static product images? 

I know, I know, there's a zillion reasons why a blog/video combo with an employee star won't work.


Might there be one reason why it is worth testing?

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...