January 04, 2011

Vera Bradley: Is Something Like This Worth Testing?

Check out the blog (click here).

Check out the video.



Now, you tell me, what is more effective ... simple, zippy videos with real human beings, or 1973-style copy and static product images? 

I know, I know, there's a zillion reasons why a blog/video combo with an employee star won't work.


Might there be one reason why it is worth testing?
-

2 comments:

  1. Linda11:53 AM

    Hi Kevin,

    eBags has tons of these videos (even Vera Bradley) and have positive results, I shared them on the blog

    http://www.getelastic.com/adventures-in-ecommerce-video-3-etailers-share-stories-from-the-trenches/

    ReplyDelete
  2. MineThatData12:00 PM

    Ah Ha!!

    ReplyDelete

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

Email Marketing and AOV

If you don't think you play a role in how a customer purchases, think again. Here's a common outcome. All Other Channels Items per O...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • Payback Window
    When introducing the concept of Marketing Budget Experiments ( click here for pricing details ), I shared thoughts on payback windows. If yo...
  • Summer Schedule
    As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...