Let's look at the most recent week of data that I had access to.
I categorized all respondents based on their status during the prior four weeks.
- Mega Participants.
- Other Participants.
- New + Reactivated Participants
Mega Participants speak for themselves, so to speak! Twenty whopping tweets, and a total of 2,306 tweets ... nearly 40% of all volume coming from just 112 of 1,250ish participants.
Think about that one for a moment.
It is important to look at the type of tweets, and compare them to the audience who issues them.
Statements skew to infrequent participants.
Re-Tweets skew to infrequent participants.
Amplifications skew to other participants.
Conversations skew to mega participants.
Links skew to newbies.
Times re-tweeted skew to mega participants.
Times answered skew to mega participants.
It probably shouldn't come as a surprise that mega participants thrive on conversations, and are most likely to be re-tweeted or answered.
And it probably shouldn't come as a surprise that infrequent participants make statements and re-tweet other statements.
Most important is the disproportionate influence that mega participants have on the total conversation ... not good, bad, or otherwise ... just interesting.