Pick you version!
- Paperback at Amazon.com, $14.95.
- Kindle at Amazon.com, $7.95.
- Nook at Barnes & Noble, $7.95.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
January can be a "blah" month from a marketing standpoint. The thrill of achieving an order at 60% off is replaced by the tepid re...
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