Pick you version!
- Paperback at Amazon.com, $14.95.
- Kindle at Amazon.com, $7.95.
- Nook at Barnes & Noble, $7.95.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
The physical channel where a first order comes in matters. Take a look at this. We usually look at marketing channels (search, social etc.) ...
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