Pick you version!
- Paperback at Amazon.com, $14.95.
- Kindle at Amazon.com, $7.95.
- Nook at Barnes & Noble, $7.95.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Every one of you managed Weird Categories. In the data I'm analyzing, a customer could buy from a category last year or not ... then buy...
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