Here's an experience from this morning:
- I visit a popular e-commerce brand that I previously purchased from.
- I view products on a few pages, I do not put any items in my shopping cart.
- I leave the website.
- Four hours later, I receive an e-mail from this popular e-commerce brand. The trigger-based e-mail message says that I abandoned the website earlier in the day, so they would like to offer me 15% off my next order.
- Is this a brilliant, trigger-based marketing strategy to convert a visitor to a buyer?
- Is this a ridiculous method for gouging existing customers, charging them full-price if they "convert" on a first visit, but charging others much less because they exhibited "less loyal" behavior on a first visit? Is it wrong to steal $15 from an existing customer because the existing customer exhibits "better" behavior?