### Incremental Sales Week: Merchandise

It is not uncommon for merchandising teams to introduce new product lines. In fact, merchandising teams have to introduce new product lines, without new product, a business will die a slow and painful death.

But new product lines do not always yield Incremental Sales.

Let's say you have an e-commerce business that generates \$2,000,000 sales a month, and you are expecting sales this month to be distributed as follows:
• Merchandise Division #1 = \$700,000.
• Merchandise Division #2 = \$500,000.
• Merchandise Division #3 = \$300,000.
• Merchandise Division #4 = \$300,000.
• Merchandise Division #5 = \$200,000.
• Total = \$2,000,000.
Your merchant team adds a new division, #6, to the fold. After one month, your sales look like this, by Merchandise Division:
• Merchandise Division #1 = \$600,000.
• Merchandise Division #2 = \$500,000.
• Merchandise Division #3 = \$300,000.
• Merchandise Division #4 = \$300,000.
• Merchandise Division #5 = \$200,000.
• Merchandise Division #6 = \$200,000.
• Total = \$2,100,000.