Ok folks, it is time to get busy!!
I am taking reservations for Digital Profile projects. Contact me by clicking here, send an e-mail, and let's get started on your own customized Digital Profile project!
If you're a catalog brand, you'll want this done before the postage increase happens next year, so that you can take action now.
If you're a retailer, you'll want this done so that you can get an idea of how your online channel is helping/hurting your retail comp store sales performance.
If you're an online marketer, you'll want the business intelligence that comes from knowing that certain customers are unwilling to convert while other search customer segments convert across various keywords.
If you're an e-mail marketer, you can use Digital Profiles as your targeting platform, increasing sales and profit and open rates and click-through rates and conversion rates.
If you're a social media marketer, you'll get to see if your fans/followers are actually causing you to have a stronger business.
If you're a mobile marketer, you'll get to see if the usage patterns of mobile customers are fundamentally different than other online customers.
Let's get busy!!
This is maybe a year old, +/-, and is worth a year of consideration if you sell apparel: https://www.bloomberg.com/graphics/2018-death-o...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...