September 27, 2010

Join Me At ECMOD!

Are you in London next week?

If so, join us at ECMOD on October 6-7, a well-done conference in London for marketers who use many different channels to grow a direct marketing business. Or follow ECMOD on Twitter.

I'll give two presentations ... one on modern Matchbacks and Attribution, one on 35 tips for Direct Marketers to grow a direct marketing business tomorrow. We'll share some neat secrets about how search marketing is influenced by e-mail and catalog marketing!

See you next week in London!

Using Discounts To Influence Customer Behavior

The biggest marketing challenge I get to see is this ... Merchandise Productivity isn't acceptable. Marketing is blamed for the ...