Are you in London next week?
If so, join us at ECMOD on October 6-7, a well-done conference in London for marketers who use many different channels to grow a direct marketing business. Or follow ECMOD on Twitter.
I'll give two presentations ... one on modern Matchbacks and Attribution, one on 35 tips for Direct Marketers to grow a direct marketing business tomorrow. We'll share some neat secrets about how search marketing is influenced by e-mail and catalog marketing!
See you next week in London!
A Possible Framework
Below you'll find a hypothesis I'm working on ... one with a category I call "Customer Media Marketing". COVID changed mar...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.