Are you in London next week?
If so, join us at ECMOD on October 6-7, a well-done conference in London for marketers who use many different channels to grow a direct marketing business. Or follow ECMOD on Twitter.
I'll give two presentations ... one on modern Matchbacks and Attribution, one on 35 tips for Direct Marketers to grow a direct marketing business tomorrow. We'll share some neat secrets about how search marketing is influenced by e-mail and catalog marketing!
See you next week in London!
Using Discounts To Influence Customer Behavior
The biggest marketing challenge I get to see is this ... Merchandise Productivity isn't acceptable. Marketing is blamed for the ...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...