September 01, 2010

Classic Multichannel Forensics: The Book Industry

Read this article in the New York Times about reading books the traditional way vs. Kindle vs. the iPad.

This is classic Multichannel Forensics on display, as individuals straddle the fence between the old and the new.

In fact, replace books with "catalog" and replace Kindle/iPad with "online", and this reads like a catalog story from 2002.

Lapsed Buyers

Here's a case where I can measure repurchase rates by year of recency - going back a whopping twenty-two years. Tell me what you ...