Read this article in the New York Times about reading books the traditional way vs. Kindle vs. the iPad.
This is classic Multichannel Forensics on display, as individuals straddle the fence between the old and the new.
In fact, replace books with "catalog" and replace Kindle/iPad with "online", and this reads like a catalog story from 2002.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
September 01, 2010
Classic Multichannel Forensics: The Book Industry
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