September 01, 2010

Classic Multichannel Forensics: The Book Industry

Read this article in the New York Times about reading books the traditional way vs. Kindle vs. the iPad.

This is classic Multichannel Forensics on display, as individuals straddle the fence between the old and the new.

In fact, replace books with "catalog" and replace Kindle/iPad with "online", and this reads like a catalog story from 2002.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Warning Sign: Prices Up, Customers Correspondingly Down

When you increase prices (typically by discontinuing a product line and introducing a new/comparable line at a higher price), there are seve...