Read this article in the New York Times about reading books the traditional way vs. Kindle vs. the iPad.
This is classic Multichannel Forensics on display, as individuals straddle the fence between the old and the new.
In fact, replace books with "catalog" and replace Kindle/iPad with "online", and this reads like a catalog story from 2002.
Subscribe to:
Post Comments (Atom)
Lapsed Buyers
Here's a case where I can measure repurchase rates by year of recency - going back a whopping twenty-two years. Tell me what you ...
-
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
-
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
As I've mentioned previously ... " Forecasting is the sum of all knowledge possessed by the Professionals working for a compan...
