September 01, 2010

Classic Multichannel Forensics: The Book Industry

Read this article in the New York Times about reading books the traditional way vs. Kindle vs. the iPad.

This is classic Multichannel Forensics on display, as individuals straddle the fence between the old and the new.

In fact, replace books with "catalog" and replace Kindle/iPad with "online", and this reads like a catalog story from 2002.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Lots of Choices!

I updated my product offering (click on the image below or click here to visit my Hire Me page ). There are several updates here. I re-intro...