Read this article in the New York Times about reading books the traditional way vs. Kindle vs. the iPad.
This is classic Multichannel Forensics on display, as individuals straddle the fence between the old and the new.
In fact, replace books with "catalog" and replace Kindle/iPad with "online", and this reads like a catalog story from 2002.
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What Does The Forecast Look Like?
Recall our comp segment and comp new/reactivated buyer metrics: Comp Segment Performance July 2021 = $10.15. Comp Segment Performance July 2...
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