September 01, 2010

Classic Multichannel Forensics: The Book Industry

Read this article in the New York Times about reading books the traditional way vs. Kindle vs. the iPad.

This is classic Multichannel Forensics on display, as individuals straddle the fence between the old and the new.

In fact, replace books with "catalog" and replace Kindle/iPad with "online", and this reads like a catalog story from 2002.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

There's Email, Again

Our focus on opens/clicks (when it comes to email) is so ridiculously misguided. Email marketing serves many different purposes. It should b...