Some of my competitors tell folks not to work with me, that I am all about cutting circulation.
Now, honestly, I only want for your business to be more profitable. That's it. Eight times in ten, you'll be more profitable by mailing the majority of your housefile fewer catalogs, reinvesting the cost savings in customer acquisition or online marketing.
But not every time.
One of the firms that competes with me is Lenser Marketing. They recently published a report from Matt Morton that shows, via A/B testing, that contacts at 4 week intervals are better than contacts at 5 week intervals. Click here to read the article.
Any result that is verified via A/B tests and results in your business being more profitable is a good result! You are well served to work with any competitor of mine that validates results via testing.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...