Some of my competitors tell folks not to work with me, that I am all about cutting circulation.
Now, honestly, I only want for your business to be more profitable. That's it. Eight times in ten, you'll be more profitable by mailing the majority of your housefile fewer catalogs, reinvesting the cost savings in customer acquisition or online marketing.
But not every time.
One of the firms that competes with me is Lenser Marketing. They recently published a report from Matt Morton that shows, via A/B testing, that contacts at 4 week intervals are better than contacts at 5 week intervals. Click here to read the article.
Any result that is verified via A/B tests and results in your business being more profitable is a good result! You are well served to work with any competitor of mine that validates results via testing.
E-Commerce In A Box Breach: Magento
Click here, folks . You cannot criticize these breaches, because the minute you do that somebody hacks you and then what? Try your best to ...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
-
On Twitter you find all sorts of odd and untested ideas. One follower told me that he outsources all of his creative imagery to his c...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.