Some of my competitors tell folks not to work with me, that I am all about cutting circulation.
Now, honestly, I only want for your business to be more profitable. That's it. Eight times in ten, you'll be more profitable by mailing the majority of your housefile fewer catalogs, reinvesting the cost savings in customer acquisition or online marketing.
But not every time.
One of the firms that competes with me is Lenser Marketing. They recently published a report from Matt Morton that shows, via A/B testing, that contacts at 4 week intervals are better than contacts at 5 week intervals. Click here to read the article.
Any result that is verified via A/B tests and results in your business being more profitable is a good result! You are well served to work with any competitor of mine that validates results via testing.
Side Hustle
Before I started my own business, I created my own "side hustle". I wrote books, I developed an audience of a thousand +/- read...
-
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
-
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
-
Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.