July 16, 2010

Mobile Visitors

A year ago, this blog essentially had no mobile visitors.

Three months ago, 3% of visitors came from mobile devices.

Today, 5% of the visitors come from mobile devices.
  • #1 = iPhone
  • #2 = iPad
  • #3 = Android
  • #4 = iPod
  • #5 = Blackberry
69% of the visitors are new (vs. the site-wide average of 60%).

All "engagement" metrics trend worse than the site-wide average (a 'duh', given that the site isn't optimized for a mobile experience).

RSS subscribers, of course, must be using mobile devices at a far greater rate than the average blog visitor via the website.

The world is changin', folks.

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...