Just like last summer, we'll go on a reduced schedule for the summer. Traditionally, blog readership peaks in February and March, then begins a slow decline that culminates in minimal traffic in late July.
From June 7 - September 6, we'll go with a Monday / Tuesday / Thursday schedule, with additional posts on Wednesday as opportunities present themselves.
If you are craving additional updates, come on over to Twitter and follow me there.
The Greatest Marketing Analytics Equation of All Time
It's 1992 at Lands' End, and I'm responsible for analyzing mail/holdout tests ... you execute email and/or print mail/holdout te...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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