Here's a unique opportunity for you. Register to hear a veritable plethora of highly credible speakers at the Retail Marketing Virtual Conference this Thursday!
More than 2,400 of your peers have already registered, so click here to visit the registration page and get busy learning about the latest advances in Direct Marketing.
My talk is called "The Bucket List". I'll discuss thirty-five strategies for classic direct marketers and catalogers to move businesses into the future.
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...
