Here's a unique opportunity for you. Register to hear a veritable plethora of highly credible speakers at the Retail Marketing Virtual Conference this Thursday!
More than 2,400 of your peers have already registered, so click here to visit the registration page and get busy learning about the latest advances in Direct Marketing.
My talk is called "The Bucket List". I'll discuss thirty-five strategies for classic direct marketers and catalogers to move businesses into the future.
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There's Email, Again
Our focus on opens/clicks (when it comes to email) is so ridiculously misguided. Email marketing serves many different purposes. It should b...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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There's a fraction of the population who says "nobody wants to work". Well, don't tell that to this guy, who manned a busy...
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