Toys "R" Us offers you a widget that offers special deals, available via desktop, web, or iPhone (sort of like the classic multichannel phone/web/store concept, just more modern).
Take a look at the landing page (click here). Is there a version of this that is appropriate for your business?
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16 Business Principles: Hillstrom's Marketing Management
Over the next few weeks, I'm going to share the Sixteen Business Principles that make up what I'd call my "Marketing Managemen...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...
