April 08, 2010

Point of View: Toys "R" Us Widget

Toys "R" Us offers you a widget that offers special deals, available via desktop, web, or iPhone (sort of like the classic multichannel phone/web/store concept, just more modern).

Take a look at the landing page (click here). Is there a version of this that is appropriate for your business?

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...