April 01, 2010

Best Buy Q4 Earnings

Maybe more important than the earning summary (click here to read the earnings transcript) is the way the first two pages of the document read.

Could you, the Business Executive, write two pages that clearly articulate why your business was successful in 2009 and then map out with passion and ease where you are taking your business in 2010?

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...