Maybe more important than the earning summary (click here to read the earnings transcript) is the way the first two pages of the document read.
Could you, the Business Executive, write two pages that clearly articulate why your business was successful in 2009 and then map out with passion and ease where you are taking your business in 2010?
Strategy or Tactic?
You ask your staff to come up with a "Discount Strategy" for your August email campaigns. Is this a strategy, or is this a tactic ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a... -
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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