Maybe more important than the earning summary (click here to read the earnings transcript) is the way the first two pages of the document read.
Could you, the Business Executive, write two pages that clearly articulate why your business was successful in 2009 and then map out with passion and ease where you are taking your business in 2010?
Lapsed Buyers
Here's a case where I can measure repurchase rates by year of recency - going back a whopping twenty-two years. Tell me what you ...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
As I've mentioned previously ... " Forecasting is the sum of all knowledge possessed by the Professionals working for a compan...
