Maybe more important than the earning summary (click here to read the earnings transcript) is the way the first two pages of the document read.
Could you, the Business Executive, write two pages that clearly articulate why your business was successful in 2009 and then map out with passion and ease where you are taking your business in 2010?
A Brief Merchandise Attribution Example
Think about Merchandise Attribution this way. Say your company has five merchandise divisions. Mens Womens Kids Home Gifts In...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...
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