Maybe more important than the earning summary (click here to read the earnings transcript) is the way the first two pages of the document read.
Could you, the Business Executive, write two pages that clearly articulate why your business was successful in 2009 and then map out with passion and ease where you are taking your business in 2010?
Omnichannel Theory
Omnichannel Theory / Customer Experience Theory is predicated on the hypothesis that when a customer does "more" the customer b...
-
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...