Maybe more important than the earning summary (click here to read the earnings transcript) is the way the first two pages of the document read.
Could you, the Business Executive, write two pages that clearly articulate why your business was successful in 2009 and then map out with passion and ease where you are taking your business in 2010?
Direct Response vs. Brand Pendulum
Here's USPS marketing mail volume since the fiscal year ending September 2008: Aside ... when people tell you that #printisback, they fa...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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