Let's run another simulation, one similar to the one we ran last week when evaluating customer loyalty.
Open your spreadsheets (e-mail me for your own copy). Using the customer acquisition index row (C6 - G6), enter increases in customer acquisition that yield a business that is generating $80,000,000 in sales in Year 5.
There are many solutions that get you to the same answer. Share your simulated results in the comments section of this post.
And if you want to purchase the book, click here!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
December 21, 2009
Customer Acquisition: Open Your Spreadsheets!
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