November 08, 2009

Digital Download Now Available: Online Marketing Simulations

Oh sure, I can offer merchandise across multiple channels!

You can buy the book on Amazon.com, $19.95 --- click here.

You can buy the Kindle version via Amazon, $4.99 --- click here.

And now, you can purchase a digital download of the new book for $4.99 via Lulu.com --- click here.

If you are a "best customer", you'll purchase this book in multiple channels, right? I mean, multichannel customers are the best customers, so that means you'll probably purchase multiple copies in multiple channels!





Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...