Some of you are looking for less theory, more practicality, as you explore the Online Marketing Simulation framework.
Let's start at a very simple level.
This spreadsheet, from my Multichannel Forensics work, simulates migration of customers across just two channels.
The exact same concepts that are at work in a 2-channel Multichannel Forensics five year simulation apply to a 100x100x100x100x100 segment migration (future customer value, advertising channels, physical channels, merchandise preference) in the Online Marketing Simulation framework.
If you can understand 2x2x2x2x2, you can conceptualize 100x100x100x100x100, or 1,000x1,000x1,000x1,000x1,000!
Raising Cane's
Have you ever eaten there? Unless you are trying to feed 1,243 people, they realistically have five (5) items on the menu. Five . Now, did I...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.