If you're attending the MeritDirect Co-op this week, and want to chat about your Multichannel Forensics project, send me a message via e-mail or via Twitter.
Better yet, come to my session at 3:00pm on Thursday. You'll learn all about how Micro-Channels are playing a key role in the Multichannel Forensics projects I'm working on ... and you'll learn how to save money and increase profit in your online marketing and catalog marketing activities. What's not to like about that?!
Ralph Drybrough, JoAnne Carrier, and the rest of the nice folks at MeritDirect do a solid job. I feel fortunate to be able to share my findings with the audience on Thursday!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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The Customer Has No Value
Back in the days when clients paid money to have you on campus, there were times when a CEO or Marketing Executive just wanted to "touc...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
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If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
Some companies deserve to go out of business. ;-)
ReplyDeleteSorry - posted this under the wrong article. Not a great way to start Tuesday!
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