You've responded in an overwhelming manner, folks. Mostly e-mails, but comments and voting on the poll question about the direction of this blog ... you have an opinion, and you wanted to share it!
27 of 31 folks who were kind enough to vote said that the content is fine, keep it coming. 15 of 31 folks say that the content is different than the rest of the industry, and that is a good thing.
3 of you thought I needed to stop talking so much about catalog marketing.
2 of you wanted to see more data, fewer opinions.
2 of you thought I needed to stop selling, and do more to help the reader. The first half of that sentence makes sense, I'm ok with that. The second half of that sentence? Wow.
Your e-mail messages are very different. You consistently asked that I consider reducing my posting frequency.
So we're going to do a test.
For the next thirty days, my posting frequency is going to be reduced. I'll make sure there is something worthy for you to read on Monday, Tuesday, and Wednesday morning. Other than that, posts will be hit-or-miss.
I will work exceptionally hard to make sure that the Mon-Wed posts are of high caliber. Many of you said I'm being too geeky, and that I make it hard for you to follow my logic. Some of you told me to "dumb my message down". I'm not a fan of that, at all. But during the next 30 days, I will attempt to be more clear.
At the end of 30 days, I'll evaluate how subscribers, visitors, search-visitors, comments, and paid consulting projects have changed. If your suggestions are right, all of those metrics will improve, right?
Did you know that Saturday was National Mail Order Catalog Day? The junk mail never stops. Why would it? Happy #NationalMailOrderCat...
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...