April 23, 2009

ACCM 2009, Multichannel Forensics, Zip Code Forensics

Are you coming to my session at ACCM? If you are, and you want to include your data in the Zip Code Forensics database, bring a year's worth of data (one row per zip code, each column represents total annual sales in that zip code by channel), and I'll be sure to include your data in the database. Please contact me for additional details.

For those of you who are scheduling time with me to talk about your Multichannel Forensics for Catalog Marketers projects, review the slide presentation below. This explains what a typical Multichannel Forensics project for Catalog Marketers is, and illustrates the cost of a project. The projects are great for reducing catalog expense while minimizing demand loss. Let me know if you want to schedule time to meet at ACCM 2009.

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