March 20, 2009

Social Media Experts: Would You Accept This Challenge?

A $100,000,000 brand that generates $7,000,000 of pre-tax profit offers you a challenge.
  • You will quit whatever job you have, and you will work for free for one year. You will also pay the company a $5,000 non-refundable deposit.
  • You get to implement whatever social media marketing program you want to implement. No strings, no interference, you're the boss.
  • At the end of twelve months, you and the company get to split all of the profit generated by your marketing program, 50% / 50%.
Do you quit your job, pay the non-refundable deposit, and accept this challenge?

If you're a social media expert, and you truly believe in your field of study, and you answer "no", please explain your answer. Under what terms would you say "yes"?

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...