March 30, 2009

A Multichannel Forensics Presentation For CEOs

Given the state of the economy and the trajectory of the catalog / e-mail marketing industry, I thought I'd give MineThatData Nation access to a presentation I prepared for the CEOs who recently inquired about partnering on a Multichannel Forensics project.

Multichannel Forensics Presentation For CEOs (pdf format ... fewer than 30 slides).

The slides outline what a typical project looks like, given the requests of multichannel CEOs this spring, and roughly outlines project costs!

If you're a member of the e-mail marketing community, there's content at the end of the presentation for you, too!

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...