Given the state of the economy and the trajectory of the catalog / e-mail marketing industry, I thought I'd give MineThatData Nation access to a presentation I prepared for the CEOs who recently inquired about partnering on a Multichannel Forensics project.
Multichannel Forensics Presentation For CEOs (pdf format ... fewer than 30 slides).
The slides outline what a typical project looks like, given the requests of multichannel CEOs this spring, and roughly outlines project costs!
If you're a member of the e-mail marketing community, there's content at the end of the presentation for you, too!
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