March 30, 2009

A Multichannel Forensics Presentation For CEOs

Given the state of the economy and the trajectory of the catalog / e-mail marketing industry, I thought I'd give MineThatData Nation access to a presentation I prepared for the CEOs who recently inquired about partnering on a Multichannel Forensics project.

Multichannel Forensics Presentation For CEOs (pdf format ... fewer than 30 slides).

The slides outline what a typical project looks like, given the requests of multichannel CEOs this spring, and roughly outlines project costs!

If you're a member of the e-mail marketing community, there's content at the end of the presentation for you, too!

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...