Kevin Hillstrom: MineThatData: Who Says Newspapers Cannot Monetize Content?

February 09, 2009

Who Says Newspapers Cannot Monetize Content?

Newspapers need to monetize online content in order to stay in business.

And catalog brands need to continue to acquire customers via the internet.

Combine the two, and you've got this when you click through your NY Times RSS feed.

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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February 09, 2009

Who Says Newspapers Cannot Monetize Content?

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