Newspapers need to monetize online content in order to stay in business.
And catalog brands need to continue to acquire customers via the internet.
Combine the two, and you've got this when you click through your NY Times RSS feed.
Don't know if you can tell ... but Horchow is offering free shipping.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...