One of the things missing from our "5 Easy Ways To Tweet Your Way To Twitter Success" culture is a genuine, strategic discussion about how to grow a business that will sell for a reasonable multiple of EBIDTA.
In doing some research on the topic for a current client grappling with this very issue, I ran across an article, written by Don Libey nearly ten years ago. The article perfectly articulates the concept of investing in customer acquisition in a way that allows a CEO/Owner to harvest an additional million or two million from a future change in ownership.
I asked Mr. Libey if I could publish his article. He agreed, so long as I complemented the article with a few examples from my Multichannel Forensics work.
This article is a must-read for any CEO / Owner looking to maximize the long-term value of a business.
Please download the free white paper: "Investment Prospecting: Building Business Valuation through Strategic Planning".
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
February 15, 2009
White Paper For CEOs And Owners: Investment Strategy From Don Libey
Subscribe to: Post Comments (Atom)
The Customer Has No Value
Back in the days when clients paid money to have you on campus, there were times when a CEO or Marketing Executive just wanted to "touc...
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
Post a Comment
Note: Only a member of this blog may post a comment.