January 05, 2009

Twitter Update: Two Weeks In

Thought you might like to know a little bit about the audience following my posts on Twitter.
  • About 10% are big company CEOs, EVPs, or VPs, most at multichannel (catalog + online & maybe retail) companies.
  • About 25% are Entrepreneurs, running their own startup businesses, and they represent a very diverse set of business models!
  • About 30% are Consultants or members of the Vendor community.
  • About 25% are either Web Analytics experts or Business Intelligence experts.
  • About 10% are difficult to classify, or are in the Social Media field.
  • About 20% of the audience is from Europe.
  • The audience is concentrated in NY/NJ/PA, the Midwest, and Seattle/Portland.
  • The audience has few members of the multichannel/catalog industry, or the e-mail marketing industry. Wow. Wow.
Remember, I am doing this different than the social media elite suggest Twitter needs to be done. My goal is to link to thought provoking articles, those I agree with, and those I disagree with. The goal is to get you, the loyal reader, to consider different concepts.

Twitter Page: @minethatdata, or the old-school http://twitter.com/minethatdata.

Follow along, or subscribe to the Twitter MineThatData RSS feed.


  1. Hi Kevin. Have you seen this Google doc that lists retailers and retail experts on Twitter? It's stunning to see how Twitter is growing.

  2. I saw it in the early stages, it is more expansive now, huh?

    Thank you!


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