You already know that I am not a fan of "Cyber Monday".
That being said, it is a hoot to use Twitter to follow what real human beings (not press releases) are saying about Cyber Monday. Pay close attention to the folks who are excited, and the folks who are frustrated with the contrived, artificial nature of the holiday. Also pay attention to all of the selling that is going on, my goodness. This, folks, is the definition of a micro-channel.
You can learn from actual humans that businesses like Gap, Victoria's Secret, Home Depot, CompUSA and Williams Sonoma experienced slowdowns.
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...
