You already know that I am not a fan of "Cyber Monday".
That being said, it is a hoot to use Twitter to follow what real human beings (not press releases) are saying about Cyber Monday. Pay close attention to the folks who are excited, and the folks who are frustrated with the contrived, artificial nature of the holiday. Also pay attention to all of the selling that is going on, my goodness. This, folks, is the definition of a micro-channel.
You can learn from actual humans that businesses like Gap, Victoria's Secret, Home Depot, CompUSA and Williams Sonoma experienced slowdowns.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Summer Schedule
As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
-
If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.