Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Switching Up Creative
A large e-commerce brand sent me forty (40) consecutive email marketing messages featuring a percentage off message above the fold. Interest...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
I'm vote #37. I look forward to seeing if your readers are a representative cross-section of the U.S.!
ReplyDelete