November 03, 2008

Vote --- Now!

Cast your vote for Mr. McCain or Mr. Obama on the election poll on the right-hand side of the MineThatData Blog. Participate in multichannel democracy!
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Business Principle #14

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    RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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    If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
  • Profit per New Customer
    It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...