Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Sometimes You Have To Let People Do What They're Going To Do
I recently played bocce ball with new players. #ohboy One of the new players was in a particularly interesting situation. He wanted to roll ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
I'm vote #37. I look forward to seeing if your readers are a representative cross-section of the U.S.!
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