Forest Ethics sent me this e-mail message today (click on the image to read the message --- I crossed out the name of the author to protect the individual who sent the message).
I did not previously opt-in to receive messages from Forest Ethics.
I have two questions for you.
Question #1: If a cataloger sends a catalog (a message crafted on paper harvested from trees, a practice that probably damages the planet) to a customer who shopped on the website of the catalog brand, and the customer did not opt-in to receive catalog marketing and doesn't want to receive catalog marketing, would Forest Ethics feel that this practice is harmful and should be stopped?
Question #2: If Forest Ethics sends an e-mail message (a message sent by servers that run off of electricity largely fueled by coal via practices that probably damage the planet) to an individual who previously interacted with Forest Ethics in some manner, and the individual did not opt-in to receive e-mail messages from Forest Ethics and doesn't want to receive messages from Forest Ethics, would Forest Ethics be practicing a tactic similar to that of the cataloger in Question #1?
I'm quite confident that Forest Ethics did not intend to spam me or to annoy me. They simply wanted to share an interesting story with me.
Maybe in the future, all of us can try to see things from the point of view of another individual or organization, realizing that the vast majority of folks are not evil ... that many of us send things that somebody else doesn't want to receive.
Get your digital copy of Hillstrom's Total Package for just $0.99 ... it's virtually free !! Remember what I call the "G...
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...