I'm asked a lot of questions by direct marketing CEOs and Executives about where I think the future of our industry is heading. I've prepared a presentation for our business leaders, now you can download this presentation for free.
Outlook 2009, The Year Ahead: By Kevin Hillstrom, 42 Slides, PDF Format
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A Great Catalog Customer
Here is my Catalog Optimizer for a "Great" catalog customer. Tell me the story the data tells you: The current strategy o...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...