October 29, 2008

Database Marketing Outlook For 2009

I'm asked a lot of questions by direct marketing CEOs and Executives about where I think the future of our industry is heading. I've prepared a presentation for our business leaders, now you can download this presentation for free.

Outlook 2009, The Year Ahead: By Kevin Hillstrom, 42 Slides, PDF Format

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...