October 14, 2008

Best Buy CMO Barry Judge Hosts A Blog

Enjoy interacting with Best Buy CMO Barry Judge on his blog. I recall being in all day meetings with him in Minneapolis back in 2000 when I was at Avenue A and he was the online executive at Best Buy ... he's a character!

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...