From ESPN's own ombudsman, via Pro Football Talk:
"... a degree of multiplatform corporate synergy that often feels so relentless and all-encompassing that ESPN's heaviest viewers go berserk from time to time."
This is a danger of being "multichannel". The punditocracy keeps telling us we need to have common platforms across all channels, using e-mail to promote catalogs, using catalogs to promote store events, having online landing pages align with catalog mailings, having PPC campaigns integrate with store events, using blogs to promote new product launches that also appear in print campaigns.
It never ends. And it can be too much for our best customers. If fragmentation forces us to have three hundred micro-channels, there's nothing wrong with being different and unique across micro-channels.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Picklemall
Many of you have forwarded articles to me outlining how your local mall is considering taking empty space and turning it into pickleball cou...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
-
If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.