September 25, 2008

The Customer Is In Charge

On a sale from 1 to 5, where a one implies that we are simply feckless consumers bowing at the knees of commerce giants, and a five suggests that commerce giants are at the mercy of a Web 2.0 empowered shopper who gets to call the shots, where do you think the customer stands, here at the end of 2008?

After the events of the past few weeks, my vote is for a "1". And I have an endless array of anecdotes to back up my position.

Catalog Craig Paperman on the Amazon Toy Catalog

Yes, this is business fiction. If this isn't your thing, take a break and read this article about Build-A-Bear and their promotion t...