September 25, 2008

The Customer Is In Charge

On a sale from 1 to 5, where a one implies that we are simply feckless consumers bowing at the knees of commerce giants, and a five suggests that commerce giants are at the mercy of a Web 2.0 empowered shopper who gets to call the shots, where do you think the customer stands, here at the end of 2008?

After the events of the past few weeks, my vote is for a "1". And I have an endless array of anecdotes to back up my position.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...