Seems like the impact of the stimulus checks from the government is winding down.
Inquiries for projects took a dive right about the time that the stimulus checks went in the mail. Now, things have significantly picked up.
What impact did you see from the stimulus checks? Are you stripping out the impact of the stimulus checks from your 2009 forecasts, and if so, how?
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...
