Seems like the impact of the stimulus checks from the government is winding down.
Inquiries for projects took a dive right about the time that the stimulus checks went in the mail. Now, things have significantly picked up.
What impact did you see from the stimulus checks? Are you stripping out the impact of the stimulus checks from your 2009 forecasts, and if so, how?
A CMO In Over His Head
Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...