Seems like the impact of the stimulus checks from the government is winding down.
Inquiries for projects took a dive right about the time that the stimulus checks went in the mail. Now, things have significantly picked up.
What impact did you see from the stimulus checks? Are you stripping out the impact of the stimulus checks from your 2009 forecasts, and if so, how?
The Math Behind Best Customers
Those of you involved in Catalog Marketing run optimization tables, right? Right?? Here's an optimization table for really go...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...