Seems like the impact of the stimulus checks from the government is winding down.
Inquiries for projects took a dive right about the time that the stimulus checks went in the mail. Now, things have significantly picked up.
What impact did you see from the stimulus checks? Are you stripping out the impact of the stimulus checks from your 2009 forecasts, and if so, how?
Christmas Buyers
There probably isn't an easier time to acquire a new customer than at Christmas. And that's the problem. There's a pric...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...
