A few months ago, I challenged all of us to think about the success of Steve & Barry's, driving sales with just one channel and no advertising.
Dry up sources of cheap cash, and Chapter 11 is upon Steve & Barry's.
In other news, Charming Shoppes is looking for a new CEO.
We can focus on the gloom and doom in the economy. Conversely, a myriad of opportunities are being created by this downturn. I know of too many people that have been downsized, rightsized, fired, forced into resignation, you name it, all in the past few months. Hopefully, we can view this as an opportunity to thrive in a new role with a new organization.
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...