July 18, 2008

Steve & Barry's. Oh oh.

A few months ago, I challenged all of us to think about the success of Steve & Barry's, driving sales with just one channel and no advertising.

Dry up sources of cheap cash, and Chapter 11 is upon Steve & Barry's.

In other news, Charming Shoppes is looking for a new CEO.

We can focus on the gloom and doom in the economy. Conversely, a myriad of opportunities are being created by this downturn. I know of too many people that have been downsized, rightsized, fired, forced into resignation, you name it, all in the past few months. Hopefully, we can view this as an opportunity to thrive in a new role with a new organization.

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...