Kevin Hillstrom: MineThatData: Are You Happy With Your Web Analytics Software Solution?

July 16, 2008

Are You Happy With Your Web Analytics Software Solution?

Here are the results of the most recent survey question ... "What Is Most Important In Web Analytics?"

42% = Sr. Management Uses The Findings.
27% = Great Analysts.
15% = Great Database Integration With Other Channels.
12% = Best Practices.
4% = Great Software.

Only 4% of you thought software was most important of the five topics.

Are you happy with your web analytics software solution? If you are not happy, tell us why.

Another interesting tidbit --- only 12% ranked Best Practices as being high in importance. Why? Do you not believe in the best practices preached by others, or do you simply think other issues are more important?

1 comment:

Anonymous9:06 PM
Kevin,
Other issues are more important. As noted, you know my reasons for voting for sr. management listening as being most important component.
Regarding Best Practices, Great Analysts make their own Best Practices, right?
K
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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July 16, 2008

Are You Happy With Your Web Analytics Software Solution?

1 comment:

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