Kevin Hillstrom: MineThatData: What Is Most Important In Web Analytics?

June 17, 2008

What Is Most Important In Web Analytics?

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What Is Most Important In Web Analytics?

Great Software
Great Analysts
Best Practices
Great Database Integration With Other Data Sources And Channels
Sr. Management Uses The Findings To Improve Profit

2 comments:

Anonymous10:41 PM
>>Sr. Management Uses The Findings To Improve Profit
>>
Kevin,
Like Jeremiah or Cassandra, what good is predicting the future if no one will act on it?
Need to have good senior management or your best employees, practices, web analytics, and database integrations wither on the vine.
K
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MineThatData1:58 PM
I will say that gifted analysts are able to do the right things, behind the scenes, so that even if management doesn't understand or care, the business is still more profitable as a result.
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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June 17, 2008

What Is Most Important In Web Analytics?

2 comments:

There Are Subtle Differences