June 30, 2008

Response From Catalog Choice: Marketing Strategy

The direct marketing community expressed considerable interest in yesterday's post, entitled "Catalog Choice: You Decide What Gets In ... Except When They Market Catalog Choice Webinars To You". This essay is one of the most read articles of 2008, and has been forwarded via e-mail at a rate far greater than the typical article. Many of the world's largest catalog brands frequented the site today to read about a Catalog Choice webinar marketing strategy that is, for all practical purposes, the same strategy they are encouraging the catalog marketing community to change.

A response from Chuck Teller of Catalog Choice can be read in the comments section of the original post. If you have interest, please review the response (click the link above) and offer our community of nearly 1,200 daily catalog, multichannel, e-mail marketing, online marketing, and web analytics subscribers your thoughts on the topic. Thank you to Catalog Choice and Mr. Teller for offering a comment.


  1. Anonymous6:45 AM

    And your nose goes yet further up the *** of Catalog Choice.

    Kevin, your credibility is approaching zero in this industry with each of these link/comment baiting posts for CC.

    While week-long parrot mourning weirdos may find your blog interesting, this constant stream of Catalog Choice butt kissing (save for the strange post critical of an email invite) is out of hand.

  2. Anonymous, thank you for your opinion, all opinions are welcome.

    Unfortunately, you 100% misinterpreted my series of posts, and then represented yourself poorly via your comments.

    I am livid, LIVID, with Catalog Choice. I am happy they elected to respond to me in a kind manner. But I think what they did smacks of hypocrisy, and is completely unethical. What I am doing is 100% opposite of what you are suggesting.

    Why wouldn't you first send me an e-mail to clarify my position, before posting an anonymous comment like this?


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