No catalogs, no website, growing in an era of retail contraction. Steve & Barry, with just one channel, defies multichannel logic.
Multichannel advocates, do you think this brand is "missing an opportunity", or does having just one channel give it a unique competitive advantage, give it a reason for being, give it a focus that a multichannel brand simply cannot have?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
May 14, 2008
Steve & Barry Retail Stores
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