May 14, 2008

Steve & Barry Retail Stores

No catalogs, no website, growing in an era of retail contraction. Steve & Barry, with just one channel, defies multichannel logic.

Multichannel advocates, do you think this brand is "missing an opportunity", or does having just one channel give it a unique competitive advantage, give it a reason for being, give it a focus that a multichannel brand simply cannot have?

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...