No catalogs, no website, growing in an era of retail contraction. Steve & Barry, with just one channel, defies multichannel logic.
Multichannel advocates, do you think this brand is "missing an opportunity", or does having just one channel give it a unique competitive advantage, give it a reason for being, give it a focus that a multichannel brand simply cannot have?
Subscribe to:
Post Comments (Atom)
Solving Two Problems At Once
I get two types of feedback these days. We need tariffs to even the playing field and not be taken advantage of anymore. My business is abou...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.