May 14, 2008

Steve & Barry Retail Stores

No catalogs, no website, growing in an era of retail contraction. Steve & Barry, with just one channel, defies multichannel logic.

Multichannel advocates, do you think this brand is "missing an opportunity", or does having just one channel give it a unique competitive advantage, give it a reason for being, give it a focus that a multichannel brand simply cannot have?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

New Customers: Does Quality Matter?

Maybe your data looks like this: All Other New Customers:  $20.00 profit in the next year. Google Shopping New Customer:  $12 profit in the ...