No catalogs, no website, growing in an era of retail contraction. Steve & Barry, with just one channel, defies multichannel logic.
Multichannel advocates, do you think this brand is "missing an opportunity", or does having just one channel give it a unique competitive advantage, give it a reason for being, give it a focus that a multichannel brand simply cannot have?
Subscribe to:
Post Comments (Atom)
Pay 'em!!!
Two weeks ago I shared this image, created via one of my "bifurcation" projects. The image was part of a series outlining h...
-
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
-
Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
-
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.