According to Techcrunch, Red Envelope is shutting down.
Red Envelope is a catalog/online multichannel gift retailer. Folks aligned with gifts, apparel, and catalogs are really being tested right now.
This individual offers Red Envelope a few suggestions on how he would have fixed the business.
If you're somebody who truly has a proven track record at re-configuring catalog customer acquisition strategies into profitable online marketing tactics, the world is your oyster. It's a skill not currently being taught by multichannel advocates.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
April 04, 2008
Red Envelope No More?
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