April 04, 2008

Red Envelope No More?

According to Techcrunch, Red Envelope is shutting down.

Red Envelope is a catalog/online multichannel gift retailer. Folks aligned with gifts, apparel, and catalogs are really being tested right now.

This individual offers Red Envelope a few suggestions on how he would have fixed the business.

If you're somebody who truly has a proven track record at re-configuring catalog customer acquisition strategies into profitable online marketing tactics, the world is your oyster. It's a skill not currently being taught by multichannel advocates.

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...